I identify with the rising movement of multi-disciplinary content creators who have changed, and are changing, media production forever.
Traditionally brands turn to creative agencies for strategy and media production. These agencies hire teams of producers, art directors, creative directors, editors, sound designers, graphic designers, photographers and videographers to produce campaigns. Large production teams are expensive and slow, definitely too slow for the demands of social media marketing in 2019.
A NEW APPROACH
Conscious brands are now working directly with high-end content creators, able to match the production quality of large teams and deliver far better on timeline. These content creators have grown up on the social platforms they create for, discovering, honing, and perfecting their craft for years. They know exactly how to deliver brand messaging effectively and they are not afraid to have fun in the process.